Sertas chair has been replaced with a pink one, after an Israeli company unveiled a new design in the middle of a military crackdown on the “Pink” protest movement.
The chair, which is currently available only in white, is meant to “defend the right to assemble,” according to a statement from the company.
Sertas, an Israeli electronics manufacturer, unveiled the pink chair during the protest on Wednesday, with the company stating it was to “challenge the legitimacy of the occupation and its violations against the rights of the Palestinian people.”
The chair is the latest in a series of high-profile demonstrations by the “Sierra Club,” which has called for a boycott of Israel in the past, including a sit-in on the US Capitol in April.
The group’s president, Ben Jealous, also tweeted that the chair was an important part of the movement.
“The new chair is meant not only to defend the right of the Israeli people to peacefully assemble, but to challenge the legitimacy and legality of the Occupation and its actions against the Palestinian rights and freedoms,” the company said in a statement.
Slim, black, and white chairSerta is known for its colorful and colorful chairs, but it also made the bold move of adding pink to its product line, announcing on Wednesday that the new chair will be called the “slim, pink, and green chair.”
The company said that the pink color scheme is meant as a “response to the recent attacks on the Sierra Club and to protest the oppression of the indigenous peoples and other communities living in the Occupied Palestinian Territories.”
“We want to make clear that we do not want our products to be seen as symbols of the liberation of the occupied Palestinian territories,” the statement added.
The new Serts chair will cost $10,000, according to the company, and will go on sale this year.
A spokesperson for the company did not immediately respond to a request for comment.